An introduction to social media

Foundation in Social Media Marketing Sept 2019

Learn the foundations for successful social media marketing.

Enroll Now - £ 420

About this course

Our 10-week “Foundation Social Media Marketing” course will teach you the fundamental process necessary to plan and execute successful social media campaigns. Then once you know how to develop a sound strategy, we'll teach you the tactical know-how required to see results on each of the four main social media platforms, Facebook, Twitter, Instagram and LinkedIn. 

Over the ten weeks you'll cover:

  • How to develop user/buyer personas that place the customer at the core of your social strategy.

  • How to establish a strong sociable brand that adds value and builds relationships with your audience.

  • How to design an effective social influencer strategy.

  • The importance of content marketing and how to craft a manageable content strategy for a brand.

  • The process for prioritising the right platforms for the right brand.

  • How to make data-driven decisions that improve the success of your strategy over time.

  • The most effective tactics for each of the major social media platforms (Facebook, Instagram, Twitter, and LinkedIn).

Course content

Week 2 | Aligning your strategy around your target audience

Wk 2 - Live lesson instructions | What you need to do in advance of the live lesson this week

Week 3 | Creating a sociable brand

Wk 3 - Live lesson instructions | What you need to do in advance of the live lesson this week

Sample lessons for preview

The right tone of voice (interactive lesson example)

The future of Instagram (audio and visual lesson example)

Understanding the Facebook algorithm (video lesson example)

Blank sociable brand template (practical exercise template example)

Bite-sized & mobile

The course is designed for busy people. The learning resources and activities are bite-sized and manageable and you can fit them in whenever suits you. 100% of our survey respondents said that they managed to fit the learning in.

Real-world challenges

You will apply your learning each week to develop a clear strategy for an example business or for your own business. This means you will be more engaged, more likely to understand and remember the learning and more likely to build confidence.

Great support

Our social media experts and dedicated support team are there to help you every step of the way. They are there to help with questions but also just to give you a fist-bump when you get a follow from a TV celeb!

An empowering community

You learn in a community that is made up of women like you. We make it easy to connect to other business owners or women on a career break, depending on your situation. You also join small peer groups, where you share your learnings each week.

Meet the expert



E Tynan and 181 others have booked this class


Wish there was more ways you can self access your understanding

Hannah Bolding

What a great course i loved it! Very informative and loved the live sessions.


loved it. thanks

Linda McCann

Without sounding dramatic, this course changed my life. Before starting it, I was full of anxiety after starting a career break from a job which had been pretty intense and full on. I had no idea what to do next or how my future was going to pan out. Within the first week, I had that old spark back and looked forward to being challenged every week. It was great to have an opinion again.

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