Foundation in Social Media Marketing

Foundation in Social Media Marketing

Learn the foundations for successful social media marketing.

Enroll Now - £ 499

About this course

Our 10-week “Foundation Social Media Marketing” course will teach you the fundamental process necessary to plan and execute successful social media campaigns. Then once you know how to develop a sound strategy, we'll teach you the tactical know-how required to see results on each of the four main social media platforms, Facebook, Twitter, Instagram and LinkedIn. 

Over the ten weeks you'll cover:

  • How to develop user/buyer personas that place the customer at the core of your social strategy.

  • How to establish a strong sociable brand that adds value and builds relationships with your audience.

  • How to design an effective social influencer strategy.

  • The importance of content marketing and how to craft a manageable content strategy for a brand.

  • The process for prioritising the right platforms for the right brand.

  • How to make data-driven decisions that improve the success of your strategy over time.

  • The most effective tactics for each of the major social media platforms (Facebook, Instagram, Twitter, and LinkedIn).

Course content

Sample lessons for preview

The right tone of voice (interactive lesson example)

The future of Instagram (audio and visual lesson example)

Understanding the Facebook algorithm (video lesson example)

Blank sociable brand template (practical exercise template example)

Bite-sized & mobile

The course is designed for busy people. The learning resources and activities are bite-sized and manageable and you can fit them in whenever suits you. 100% of our survey respondents said that they managed to fit the learning in.

Real-world challenges

You will apply your learning each week to develop a clear strategy for an example business or for your own business. This means you will be more engaged, more likely to understand and remember the learning and more likely to build confidence.

Great support

Our social media experts and dedicated support team are there to help you every step of the way. They are there to help with questions but also just to give you a fist-bump when you get a follow from a TV celeb!

An empowering community

You learn in a community that is made up of women like you. We make it easy to connect to other business owners or women on a career break, depending on your situation. You also join small peer groups, where you share your learnings each week.

Meet the expert


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